Certified Digital Business Developer
Overview
Certified Digital Business Developer is a seven-day programme through which participants learn how companies can drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges of digital marketing and aim to help managers from across functions make better business decisions for future growth.
These seven days intensive program will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and a new dynamic business model to reposition your digital marketing. At the end of the programme, you will also better understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation through new value proposition.
How you benefit
- Understand current trends. Recognise digital megatrends and best practices – and the disruptive impact they will have on your business.
- Harness the power of digitalisation. Enhance operations through digitisation to foster brand-creation or brand-building in the digital world.
- Create a successful digital marketing content strategy. Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences.
- Navigate customer needs. Understand the new rules of competition as well as today’s customers and new digital touch points.
- Measure success. Learn how to leverage data and how to measure the success of digital marketing in terms of brand awareness, association, engagement and RO
- Managing change. Gain a view and appreciation of the design of a digital marketing organisation including the roles, structures, and movements required to drive digital business.
Participant profile
Designed for executives and senior managers from all business areas who wish to develop a strategic understanding of digital marketing and how to develop a new business model for digital business in their organisations.
Delivery Methodology
Physical classroom and or online
Program content
Module 1: Introduction to social media & digital marketing
Module 2: Setting up Sales Page& Brand Positioning
Module 3: Sales Channel Campaign& Advertising
Module 4: Introduction to Live! Selling
Module 5: Practical Session Campaign Assignment
Module 6: Digital Business Model
Assessment & Professional Certification
The whole program is conducted over 7 days F2F/Zoom classes. Candidates are assessed by completed of assignment and examination.
Upon successful completion of the program, participants will be awarded the “Certified Digital Business Developer” from Canadian Council of Professional Certification and can use the post-nominal letters of CCPC-CDBD after their names on their business cards, resume and business and personal email ID sign off. This professional certification is portable to all places in the world as it is recognized nationally and internationally.
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Certified Web Developer
Overview
This course aims to equip participants with skills in developing functional website and systems that meet industrial standards.
These help participants to have better opportunity in employment as they are bringing more value to their employers.
Requisite: HTML & CSS
Outcome 1: Create dynamic websites
Outcome 2: Connect to databases
Outcome 3: Build systems to manage data
Module 1: PHP Server- scripting introduction & server setup
Module 2: Language basics, control structures, arrays & functions
Module 3: Database setup, connection & SQL query basics
Module 4: Learning how to build an administrative panel
Module 5: Security and deploying website to live/public