IGM- Analytical Marketing 5.0

Overview

Welcome to our course on Marketing 5.0: Evolving your Marketing practices in the age of Disruption. In this course, we will delve into the fundamental shifts in marketing practices, brought on by the proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI).

These technologies have transformed customer behavior and disrupted marketplaces – both for B2B and B2C markets, and as a result marketing practices must evolve.

The new paradigm of Marketing 5.0 addresses the application of technologies to create, communicate and enhance value throughout the customer journey.

This course will explore the five elements of Marketing 5.0 in depth, providing participants with comprehensive understanding of each element and its application i.e., Data-Driven Marketing, Predictive Marketing, Contextual Marketing, Augmentative Marketing and Agile Marketing.

Objectives

• Define how technology can enhance marketing to support your Digital Transformation for your business.
• Relate to the challenges that marketers face in this digital world.
• Apply strategies to build capabilities & strengthen leadership for Digital Transformation.
• Reimagine your business with Next Tech
• Revisiting Customer Experience in the Digital World
• Design a data-driven marketing strategy for the future of marketing.
• Leveraging contextual marketing technologies for your organization.

Learning Outcomes

• Reflection on how technology can either empower or disrupt your organisation.
• Evaluate if the pandemic escalated the use of technology. Are your customers and organisation ready for this digital transformation?
• Understanding the areas to work on is key to improving your organisation’s digital roadmap and planning to implement this transformation.
• Differentiating that customer experience (CX) is a new way to win highly contested markets. Marketers are focused to create compelling and superior CX across touchpoints.
• Develop a strategy for Data-Driven Marketing, in the digital era, the problem is no longer the lack of data, but rather the one that matters.

Who Should Attend

Whether you are a manager, marketing manager, strategist, analyst or consultant, this course will provide you with the knowledge and skills needed to enhance your marketing practices and drive revenue growth.

Join us for this exciting course and learn how to create, communicate, and enhance value throughout the customer journey using the latest marketing techniques and technologies.

Duration

2 Days

International Certification

Candidates will be awarded a Certificate from the Canadian Council of Professional Certification (CCPC). This programme is the only trademarked certification by the CCPC