Blue Ocean Shift Strategy (BOSS)
2 Days Training on powerful new Blue Ocean Shift Strategy
In the challenging market, most companies “are trapped” in a pricing game. Increase in price of raw materials, marketplace inflation, the new global digital economy disruptions will all affect competition and most business. The dilemma is to break out and gain a competitive advantage over the rest in this taxing business era.
Blue Ocen Shift Strategy (BOSS) was designed specifically for entrepreneurs, managers, to understand concepts and tools necessary to look beyond the hyper competitive marketplace, to clearly identify their perfect landscape and develop strategies that will ensure business continuity, viability, and growth for sustainable success.
Objectives
- To review the competitive market” ‘Red versus Blue Ocean” perspectives
- Enhance diagnostic and analytical thinking skills.
- Learn how to utilize frameworks and tools to design and strategize and put plans into action!
- Learn how to implement Power Value Innovations
- Understand Value Innovation Vs 5 Forces Strategy
- Develop mind of blue ocean strategy.
Learning Outcomes
- Able to utilize Value Innovation Strategy framework for competitive advantage.
- Creating new uncontested innovative marketplace
- Align the whole company’s activities in pursuit of differentiation and low cost.
- Able to reconstruct Market boundaries.
- Think out of the Box in new normal economy.
- Understand the alignment of strategy vs operations excellence.
- Tools to apply Blue Ocean Shift for the new normal economy.
Methodology
Lecture, Pre/Post Test Assessment, Video Learning, Multiple Case Studies for Group Discussions and Presentations
Who Should Attend
- CEOs/ COOs/ CFO/ General Managers / Branch Manager
- Marketing, Brand and Sales Managers and entrepreneurs are interested in developing their thinking skills to develop strategies for growth.